Great Content. Real Audiences. Millions of Reasons to Stick Around.
Universal Family Publishing is a growing collection of consumer websites covering the things people actually spend time thinking about: money, retirement, insurance, health, travel, products, entertainment and everyday life. The idea behind all of them is pretty simple. Make content that’s useful, easy to understand and interesting. We work with experienced writers and subject-matter experts, including contributors who have been published by major media outlets.
50M+ Monthly Pageviews | 600K+ Newsletter Subscribers
Our Sites
Our sites cover a pretty wide range of subjects, but they have something important in common: people generally show up because they care about what they’re reading.
They may be figuring out when to retire. Comparing insurance options. Shopping for a television. Picking a hotel. Trying to get healthier. Preparing for a storm. Or settling, once and for all, whether one band is better than another.
Different topics. Different audiences. Real interest.
Money & Life Decisions
Retirement comes with a lot of questions, and most people don’t want the answers buried under a mountain of financial jargon. Retire Whiz covers saving, investing, Social Security, insurance, retirement planning and the everyday decisions that come with preparing for life after work.
Insurance can be confusing even when you know what you’re looking for. The Insurance Whiz breaks down policies, terms, choices and tradeoffs in plain English so readers can better understand what they’re buying and why it matters.
Products, Tech & Travel
Buying something shouldn’t require opening 27 tabs and watching six unboxing videos. Retail Product Review helps readers sort through the noise with practical reviews, comparisons and buying advice across electronics, home, fitness, gaming and more.
Speakers, headphones, TVs, home theater, personal audio. Great gear is fun, but shopping for it can get complicated fast. AV Whiz helps both casual buyers and serious enthusiasts make sense of the choices without turning every article into an engineering manual.
There’s what a hotel looks like in the brochure, and then there’s what it’s like when you check in. Legit Hotel Reviews is built around real stays and first-hand experiences, with honest takes on hotels, resorts and cruises. The good, the bad and the stuff you’d want to know before booking.
Health & Living
Living longer is nice. Living better is the point. Longevity Wiz looks at the research, habits, products and ideas surrounding healthy aging, with a focus on what may actually help people feel better and stay active longer.
Fitness doesn’t have to be intimidating or overly complicated. Fun Fitness Videos offers approachable workouts, demonstrations and practical advice covering strength, cardio, mobility, flexibility and everyday movement.
Entertainment & Community
Preparedness doesn’t have to mean building a bunker in the backyard. Prepared Survivor Guide focuses on practical ways to be ready for power outages, storms, emergencies and the everyday situations where a little planning can go a long way.
Some people read entertainment sites. Ballot Royale gives them something to do. Visitors vote in head-to-head matchups across music, movies, television, celebrities and gaming, then come back to see how the rest of the world voted.
A daily destination for scripture, inspiration and thoughtful content for people looking to read, reflect and learn more about the Bible.
Our Audience
Across our properties, people research, compare, read, watch, vote, subscribe, plan and make decisions. They spend time with the content because the subject matters to them.
That makes a difference.
A retirement article is being read by someone thinking about retirement. A hotel review is being read by someone considering a trip. A product review is being read by someone who may be getting ready to buy. A Ballot Royale visitor isn’t just scrolling past a headline, they’re participating.
Those are the kinds of audiences we work hard to build.
And for advertisers, that means something more useful than a pile of anonymous impressions. It means reaching people while they’re genuinely paying attention.
Our editorial network includes experienced journalists, professional writers, industry specialists and subject-matter experts whose backgrounds help bring authority, perspective and original insight into our sites. Trusted by top national outlets, our writers are regularly featured in leading media publications including Forbes, Yahoo! Finance, NBC News, CNET, NerdWallet and Investopedia. Here are a few of our authoritative authors:
Stephen Christopher Rose
Stephen is a science journalist, regulatory medical writer, and PhD bioengineer focused on longevity and translational medicine. He is Founder and Principal Consultant at Geronimo Life Advisory.
Expertise: Aging Biology and Longevity Biotechnology
Sample Articles:
Can Tai Chi Help You Live a Longer and More Vital Life?
Glycine Therapy: Could It Be An Effective Longevity Tool?
Lee Huffman
Lee is one of our expert personal finance and insurance writers who has held Series 6 & 63 securities licenses and Life & Disability insurance licenses and publishes his own travel blog.
Expertise: Insurance, Personal Finance and Travel
Sample Articles:
How Insurance Companies Calculate Your Risk
Expensive Insurance Mistakes You May Be Making
How To Use Your IRA To Fund An ILIT
Dawn Allcot
Dawn Allcot is an insurance and personal finance writer with more than two decades experience writing. She has written for major digital publications, as well as Fortune 500 companies like Chase and AMEX.
Expertise: Insurance and Travel
Sample Articles:
15 Must Have Travel Accessories
Our Editors and Writers
Work With Us
Advertising & Brand Partnerships
We work with advertisers looking to reach engaged consumer audiences across a wide mix of interests.
Some campaigns make sense across the entire network. Others belong on one specific site, in one newsletter or in front of one particular audience.
We can help with display advertising, newsletter sponsorships, dedicated email programs, sponsored content, native placements, site sponsorships and custom programs built around a brand’s goals.
Our network currently delivers more than 50 million monthly pageviews and reaches more than 600,000 newsletter subscribers.
Those numbers matter.
But what we’re most interested in is putting the right message in front of the right audience in a place where they’re already interested, reading and engaged.
Tell us who you’re trying to reach. We’ll take it from there.
Writers, Experts & Publishing Partners
Good sites need good people behind them.
We’re always interested in meeting experienced writers, knowledgeable contributors and subject-matter experts who know their stuff but can still explain it like a normal person.
We’re also open to working with publishers and content partners whose work fits naturally with what we’re building.
If that sounds like you, we’d be happy to hear from you.
About Us
Our goal is simple: Create content worth reading, experiences worth exploring, and websites worth visiting again.
Universal Family Publishing is a digital media company dedicated to creating engaging, informative, and original content experiences across a diverse portfolio of websites. Our mission is to connect readers with valuable information, practical insights, and compelling content that informs, educates, and inspires.
Who We Are
Our team consists of seasoned publishers, marketers, and digital media professionals with extensive experience in digital publishing, audience development, content strategy and online advertising. Our collective experience allows us to create online destinations that deliver meaningful experiences for visitors while providing valuable opportunities for our advertising and marketing partners.
Our Publishing Philosophy
At Universal Family Publishing, we believe that successful digital publishing is about more than simply delivering information. It's about creating unique, engaging, and rewarding experiences that give visitors a reason to explore our websites and return again.
Whether it's helping readers make smarter decisions about managing their money, navigating complex insurance issues, researching products, discovering hotels and travel destinations, or exploring any of the other topics we cover, our goal is to make information accessible, interesting, and useful. We strive to approach every subject with a fresh perspective, combining practical advice, thoughtful analysis, and engaging storytelling.
Our Editorial Standards
Editorial integrity, accuracy, and originality are fundamental to everything we publish. We are committed to providing honest, well-researched, and original content that readers can trust. Our editorial process emphasizes factual accuracy, clarity, and usefulness, with every article undergoing fact-checking and editorial review before publication.
Our editorial standards are guided by three core principles:
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Honesty and Transparency: We strive to present information objectively and clearly, helping readers make informed decisions without misleading claims or unnecessary bias.
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Research and Accuracy: Our content is developed using credible sources, careful research, and relevant expertise.
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Originality and Value: We focus on creating distinctive content that offers useful insights, fresh perspectives, and meaningful takeaways rather than simply repeating information available anywhere else
Contact Us
We'd love to hear from you. Reach out and we'll get back in touch.